The requirement
MAK-System is a global provider of best-in-class software to manage Blood, Plasma, Tissue, and Cells from end-to-end using the best technologies and functionalities for the patient’s benefit.
MAK wanted to increase their public profile within the healthtech industry to focus on product development visibility and build brand awareness among medical professionals and regulatory bodies.
The results
A targeted PR strategy was implemented to build MAK-System’s share-of-voice in the global healthtech space. This included strategic thought-leadership articles, media outreach in healthcare and tech publications, and the amplification of key opinion-editorial pieces. As a result, MAK-System’s external communications reached an audience of 48.1 million across the US, UK, Germany, and France, establishing the company as a thought leader in its field.