MAK-System is a global provider of best-in-class software to manage Blood, Plasma, Tissue, and Cells from end-to-end using the best technologies and functionalities for the patient’s benefit.
MAK wanted to increase their public profile within the healthtech industry to focus on product development and brand awareness, considering the nuances of a highly regulated and complex sector.
A strategic PR approach has been rolled out for MAK, to ensure we build a share-of-voice in their industry and position the company as a thought-leader in their field. Results included a raised audience reach of 48.1 million for their external communications across the US, UK, Germany and France. The solution included new opinion-editorial articles in key industry publications.