Client Success Story: Phoenix Copper’s Media and Investor Relations

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The requirement

Phoenix Copper’s chairman hired Lantern Comitas to increase his visibility in high-quality media outlets. He was particularly interested in meeting senior media personalities to promote the story of the need for copper in renewables and Electric Vehicles in particular.

For investor relations purposes, he wanted to build a network of ‘friendly’ journalists. He was not expecting immediate column inches, but took a long-term view.

The results

We organised a series of one-to-one off the record lunches with high-ranking journalists from the Financial Times, Wall Street Journal, BBC, Reuters, The Spectator, SKY TV News and others. Several followed up the meetings with telephone interviews and the chairman was quoted in several high profile articles. We organised a panel discussion on strategic consequences of increased demand for copper in London with leading figures in the industry and media. This led to an even stronger public profile for the chairman.

"Lantern Comitas has been instrumental in designing and implementing a clear media strategy for us. The agency has proven to be extremely well networked and highly effective. Lantern have been pivotal to the voice we have developed in the media and this in turn has helped in developing a very positive identity for us. They have exceeded all expectations and targets we had in respect of the frequency and quality of contact we have with tier one organisations such as the FT, WSJ, Gulf News etc.”

Marcus Edwards-Jones-- Chairmen, Phoenix Copper