Communications buyers face a choice that does not really work either way. Pick a specialist agency and you get deep capability in one discipline but find yourself managing three separate firms for the IR, the public affairs and the digital side — paying three retainers, briefing three teams and trying to align three different versions of the organisation’s story. Pick a full-service holding-company agency and the senior people who pitched the work tend to disappear into account management once the relationship begins, leaving the actual delivery to teams without the experience to make the calls that matter. Most communications leaders have lived both versions and neither is the answer.
Lantern Comitas runs nine communications services as a single integrated practice. The senior advisors who lead one discipline lead the next; the same relationships extend across the moments where services intersect; clients are never introduced to a separate team when a brief expands. A capital markets engagement that needs investor relations, public affairs and crisis readiness in parallel is coordinated through one senior relationship. A conservation programme combining media relations, digital marketing and crisis preparedness is delivered by the same senior counsel throughout. Depth across more than one discipline, available through a single point of contact — and a senior advisor who is the same one you spoke to at the pitch.
