Make AI recommend you — not your competitors.
Enter your website and we run a live audit of how AI sees you. In about a minute, get a visibility score across the five signals that decide whether ChatGPT, Claude, Gemini and Perplexity can find, understand and recommend you, then a full report on where you stand and what to fix. Free.
AI VISIBILITY AUDIT
The AI platforms this audit tests
From URL to full report in three steps
Enter your URL
We fetch your site and run a live technical check. No login, nothing to install.
See your instant score
An honest AI Visibility Score across five on-site pillars, in about a minute.
Unlock the full report
Real citation testing across every major AI engine, then a plan from our team.
You already manage what the press says. AI is next.
When someone wants to understand your organisation, the first question increasingly goes to ChatGPT, Claude, Gemini or Google's AI Overviews, not a search bar. In seconds, the model decides whether you're findable, whether what it says about you is accurate, and whether you're named at all.
That answer has become the first impression. It shapes due diligence, media framing and stakeholder trust long before anyone reaches your website. Yet unlike the press, most organisations have never checked what the machines actually say, or who gets recommended in their place.
Ask any assistant a due-diligence question about a mid-sized organisation and the pattern repeats: a confident answer, built from whatever is easiest to retrieve rather than whatever is most accurate. Where a strong source exists, the model repeats it. Where none does, it fills the gap with a stale press mention, a competitor's better-structured page, or whatever simply sounds plausible.
Lantern Comitas is a strategic communications consultancy working across mining and metals, capital markets, conservation and the corporate sector. We built this audit to replace that guesswork with evidence: exactly what AI says about you today, and what it will take to change it.
A free score in a minute. A boardroom-ready report in your inbox.
The two work together. The instant audit runs real, reproducible checks against your live site, no guesswork and no vanity metrics, and gives you a score on the spot. The full report goes further, testing what the major AI engines actually say when your buyers ask about your sector.
The common pattern is stark. Organisations pass the basic access checks and fail the ones that need structure or an independent source, the two things a model requires before it will cite anyone with confidence. What the audit surfaces is diagnostic, not a to-do list: the fixes cut across engineering, content and reputation, which is why they sit with us rather than with a web team.
The instant score Free · ~1 min
- AI crawler access. Whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended can even read your site.
- llms.txt and answer-readiness. Whether your key pages are structured for AI to understand and quote.
- Entity and schema signals. Whether machines can confidently identify who you are and what you do.
- Trust and reputation markers. Whether an independent source backs up your story.
The full report Emailed to you
- Platform-by-platform citation testing. What ChatGPT, Claude, Gemini, Perplexity and Copilot say to the questions your buyers actually ask.
- Competitor share of voice. The prompts where rivals are named and you are not.
- AI narrative and sentiment. Whether the story machines tell about you is accurate, current and on-message, quoted verbatim.
- A prioritised action plan. The fixes that matter most, ranked by impact, and where Lantern Comitas can take it from there.
Your buyers are already asking AI. The scale isn't subtle.
This is not a forecast. It is where the people who decide about you, whoever they are, are already forming their first impression, and most organisations have never once checked what they find.
Search didn't disappear. It split into three.
For twenty years, being visible meant ranking on Google. Today three separate disciplines decide whether your organisation shows up when it matters, and only one of them is the SEO your team already knows. The audit measures all three.
Rank the page
Getting your pages to appear in the list of links. Tuned for keywords, crawlability and backlinks. The goal is a click through to your site.
Be cited in the answer
Getting your organisation named and represented inside AI-generated answers, across ChatGPT, Perplexity, Gemini and Copilot. Answer engines retrieve and cite live web content, so they reward what they can quote cleanly, not what ranks. The goal is to be named when the model responds.
Be the answer
Getting your content chosen as the direct answer to a question, across AI assistants, voice and featured results. The goal is to be the answer itself, not one of ten links.
What's the difference between SEO, GEO and AEO?
SEO gets you found; GEO and AEO get you recommended. GEO, Generative Engine Optimisation, is the discipline of getting your organisation named and cited inside AI-generated answers. AEO, Answer Engine Optimisation, is the discipline of being chosen as the direct answer itself. This audit measures both, because that is where the introduction is now won or lost.
What's at stake depends on who's asking.
The audit reads the same signals for every organisation. What a gap in those signals costs you is specific to your sector, and to the people making decisions about you.
Mining & Metals
When an analyst or campaigner asks AI about your project, a dated line about an environmental incident, or silence where your ESG record should be, frames the room before you enter it. The sources AI trusts are rarely the ones you would choose: a well-structured incident report from years ago outranks a current sustainability page the machines can't parse.
Capital Markets
Due diligence increasingly starts with an AI summary. If that summary is thin, outdated or wrong, it becomes the baseline you spend the meeting correcting. And the better-structured peer becomes the benchmark the model quotes, whether or not they actually lead the sector.
Conservation & NGOs
Funders and partners vet you through AI before a first call. Being uncited, or credited to a better-known name, quietly costs you attribution, credibility and support. Attribution follows structure: the organisation AI can parse cleanly is the one that gets credited with the work.
Corporates
Reputation questions, crisis framing and "is this company credible" checks now run through AI first. Models repeat the most retrievable account of you on the web, which is often the oldest one, not the truest. You want that answer to sound like you wrote it.
AI Visibility Score
A preview of what's helping, and what's hurting.
A selection of signals from your audit, checked live against your site. Pass means AI can already read the signal; Improve means it exists but underperforms; Critical means it's absent, so AI has nothing to cite. The complete list, prioritised by impact, is in your full report.
ClaudeBot and GPTBot can reach your site
Your robots.txt doesn't block the major AI crawlers, so assistants are able to read and index your content.
No llms.txt file found
AI assistants have no curated guide to your most important pages, so they fall back to guessing what matters on your site.
Key pages lack structured answer blocks & schema
Without clear, quotable passages and Organization/FAQ markup, AI engines can't confidently identify or cite you, so competitors get named instead.
No independent source defines who you are
Beyond your own website, nothing authoritative tells AI what your organisation does or why it matters, so when a buyer asks, it has nothing reliable to repeat.
Your score shows there's a gap. The report shows you where, and who's filling it.
- Your visibility across ChatGPT, Claude, Perplexity, Google AI Overviews and Copilot, tested with the questions your buyers actually ask.
- The prompts where competitors are named and you are not — your true AI share of voice.
- What AI says about you today, quoted verbatim: accurate, outdated, or absent.
- A plan prioritised by impact, and where our team takes it from there.
AI Visibility across every major engine
"…is a regional firm best known for…"Sentiment: cautious
Finding the gap is free. Closing it is the work we do.
Your audit shows where AI overlooks or misrepresents you. Fixing that is not a technical checklist to hand your web team. It is a strategic communications problem, and it is exactly what Lantern Comitas does. We bring the same discipline to AI that we bring to the press.
- We fix the technical signals, and keep them fixed. Crawler access, llms.txt, structured data and answer-ready content, maintained as the crawlers and standards change rather than patched once and left to drift.
- We shape the narrative. We make sure what AI says about you is accurate, current and on-message, and that you are the cited source when stakeholders ask, not a competitor.
- We hold the position. We track your citations and sentiment across ChatGPT, Claude, Gemini, Perplexity and Copilot, and adjust as the models change.
Among specialist advisors, your firm is consistently named as a leading voice on stakeholder and reputation strategy in the sector1, cited alongside a small group of peers.
Our consultants have done this across mining, capital markets, conservation and the corporate sector, applying the same reputational discipline we bring to press and regulatory narratives. The audit is where it starts. The conversation is where it gets fixed.
AI visibility compounds. Early movers become the default answer.
Models learn from what already exists, and the retrieval layers behind Perplexity, Copilot and Google's AI Overviews refresh on their own schedules, not yours. The organisations that are clearly described, well structured and independently referenced today are the ones being cited tomorrow, and every citation makes the next one more likely.
The reverse is just as true. Where you're absent, a competitor is being learned as the answer in your place, and that position hardens with every query. Claiming it now costs far less than dislodging someone else from it later.
SEO checks whether Google can rank your pages. This checks whether AI engines can find, understand and recommend you: a newer test, with different fixes.
No, and the two don't compete. SEO earns rankings; AI answers draw on different signals: entity clarity, quotable structure, independent corroboration and the narrative machines have already absorbed about you. A page can rank first on Google and still be invisible to ChatGPT. This audit measures that second gap, and our team closes it alongside whatever search work you already run.
You'll see exactly where you stand and what's costing you visibility. From there, our AI-visibility team can help you close the gap, from the technical fixes to owning your narrative across every engine. The report is yours to keep, with no obligation.
Yes, that's the point. Beyond the report, our consultants do the work: fixing the technical signals, shaping what AI says about you, and holding that position as the models change. They work across industries, and the outcomes are concrete: an AI summary that reads the way you would brief it, a citation where a competitor used to sit, a narrative that no longer needs correcting on the call.
We use it to send your report, and occasionally to share relevant AI-visibility insights. Nothing else. Unsubscribe anytime.
SEO gets your pages ranked in search results. GEO gets your organisation cited inside AI-generated answers. AEO gets you chosen as the direct answer to a question. This audit measures the last two, where buying decisions increasingly begin.
The shift is structural, not seasonal. Google's AI Overviews already reach more than two billion people a month, and Gartner projects a 25% fall in traditional search by 2026. The open question is no longer whether buyers ask AI, but whether it recommends you.
Yes. Whether your stakeholders are investors, regulators, funders or customers, they reach for the same assistants. The audit shows what those assistants say about your organisation specifically, and where your sector's competitors are cited instead.
See what AI says about you before your next investor call.
Run the free instant score in about a minute, then get the full report — platform-by-platform citation testing and a prioritised plan — in your inbox. No login, no commitment.
Built and read by Lantern Comitas — strategic communications across mining & metals, capital markets, conservation and the corporate sector.
Your report is on its way
We're compiling the full AI Visibility report for and sending it to . It'll land in your inbox shortly.
Make AI recommend you — not your competitors.
Enter your website and we run a live audit of how AI sees you. In about a minute, get a visibility score across the five signals that decide whether ChatGPT, Claude, Gemini and Perplexity can find, understand and recommend you, then a full report on where you stand and what to fix. Free.
AI VISIBILITY AUDIT
The AI platforms this audit tests
From URL to full report in three steps
Enter your URL
We fetch your site and run a live technical check. No login, nothing to install.
See your instant score
An honest AI Visibility Score across five on-site pillars, in about a minute.
Unlock the full report
Real citation testing across every major AI engine, then a plan from our team.
You already manage what the press says. AI is next.
When someone wants to understand your organisation, the first question increasingly goes to ChatGPT, Claude, Gemini or Google's AI Overviews, not a search bar. In seconds, the model decides whether you're findable, whether what it says about you is accurate, and whether you're named at all.
That answer has become the first impression. It shapes due diligence, media framing and stakeholder trust long before anyone reaches your website. Yet unlike the press, most organisations have never checked what the machines actually say, or who gets recommended in their place.
Ask any assistant a due-diligence question about a mid-sized organisation and the pattern repeats: a confident answer, built from whatever is easiest to retrieve rather than whatever is most accurate. Where a strong source exists, the model repeats it. Where none does, it fills the gap with a stale press mention, a competitor's better-structured page, or whatever simply sounds plausible.
Lantern Comitas is a strategic communications consultancy working across mining and metals, capital markets, conservation and the corporate sector. We built this audit to replace that guesswork with evidence: exactly what AI says about you today, and what it will take to change it.
A free score in a minute. A boardroom-ready report in your inbox.
The two work together. The instant audit runs real, reproducible checks against your live site, no guesswork and no vanity metrics, and gives you a score on the spot. The full report goes further, testing what the major AI engines actually say when your buyers ask about your sector.
The common pattern is stark. Organisations pass the basic access checks and fail the ones that need structure or an independent source, the two things a model requires before it will cite anyone with confidence. What the audit surfaces is diagnostic, not a to-do list: the fixes cut across engineering, content and reputation, which is why they sit with us rather than with a web team.
The instant score Free · ~1 min
- AI crawler access. Whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended can even read your site.
- llms.txt and answer-readiness. Whether your key pages are structured for AI to understand and quote.
- Entity and schema signals. Whether machines can confidently identify who you are and what you do.
- Trust and reputation markers. Whether an independent source backs up your story.
The full report Emailed to you
- Platform-by-platform citation testing. What ChatGPT, Claude, Gemini, Perplexity and Copilot say to the questions your buyers actually ask.
- Competitor share of voice. The prompts where rivals are named and you are not.
- AI narrative and sentiment. Whether the story machines tell about you is accurate, current and on-message, quoted verbatim.
- A prioritised action plan. The fixes that matter most, ranked by impact, and where Lantern Comitas can take it from there.
Your buyers are already asking AI. The scale isn't subtle.
This is not a forecast. It is where the people who decide about you, whoever they are, are already forming their first impression, and most organisations have never once checked what they find.
Search didn't disappear. It split into three.
For twenty years, being visible meant ranking on Google. Today three separate disciplines decide whether your organisation shows up when it matters, and only one of them is the SEO your team already knows. The audit measures all three.
Rank the page
Getting your pages to appear in the list of links. Tuned for keywords, crawlability and backlinks. The goal is a click through to your site.
Be cited in the answer
Getting your organisation named and represented inside AI-generated answers, across ChatGPT, Perplexity, Gemini and Copilot. Answer engines retrieve and cite live web content, so they reward what they can quote cleanly, not what ranks. The goal is to be named when the model responds.
Be the answer
Getting your content chosen as the direct answer to a question, across AI assistants, voice and featured results. The goal is to be the answer itself, not one of ten links.
What's the difference between SEO, GEO and AEO?
SEO gets you found; GEO and AEO get you recommended. GEO, Generative Engine Optimisation, is the discipline of getting your organisation named and cited inside AI-generated answers. AEO, Answer Engine Optimisation, is the discipline of being chosen as the direct answer itself. This audit measures both, because that is where the introduction is now won or lost.
What's at stake depends on who's asking.
The audit reads the same signals for every organisation. What a gap in those signals costs you is specific to your sector, and to the people making decisions about you.
Mining & Metals
When an analyst or campaigner asks AI about your project, a dated line about an environmental incident, or silence where your ESG record should be, frames the room before you enter it. The sources AI trusts are rarely the ones you would choose: a well-structured incident report from years ago outranks a current sustainability page the machines can't parse.
Capital Markets
Due diligence increasingly starts with an AI summary. If that summary is thin, outdated or wrong, it becomes the baseline you spend the meeting correcting. And the better-structured peer becomes the benchmark the model quotes, whether or not they actually lead the sector.
Conservation & NGOs
Funders and partners vet you through AI before a first call. Being uncited, or credited to a better-known name, quietly costs you attribution, credibility and support. Attribution follows structure: the organisation AI can parse cleanly is the one that gets credited with the work.
Corporates
Reputation questions, crisis framing and "is this company credible" checks now run through AI first. Models repeat the most retrievable account of you on the web, which is often the oldest one, not the truest. You want that answer to sound like you wrote it.
AI Visibility Score
A preview of what's helping, and what's hurting.
A selection of signals from your audit, checked live against your site. Pass means AI can already read the signal; Improve means it exists but underperforms; Critical means it's absent, so AI has nothing to cite. The complete list, prioritised by impact, is in your full report.
ClaudeBot and GPTBot can reach your site
Your robots.txt doesn't block the major AI crawlers, so assistants are able to read and index your content.
No llms.txt file found
AI assistants have no curated guide to your most important pages, so they fall back to guessing what matters on your site.
Key pages lack structured answer blocks & schema
Without clear, quotable passages and Organization/FAQ markup, AI engines can't confidently identify or cite you, so competitors get named instead.
No independent source defines who you are
Beyond your own website, nothing authoritative tells AI what your organisation does or why it matters, so when a buyer asks, it has nothing reliable to repeat.
Your score shows there's a gap. The report shows you where, and who's filling it.
- Your visibility across ChatGPT, Claude, Perplexity, Google AI Overviews and Copilot, tested with the questions your buyers actually ask.
- The prompts where competitors are named and you are not — your true AI share of voice.
- What AI says about you today, quoted verbatim: accurate, outdated, or absent.
- A plan prioritised by impact, and where our team takes it from there.
AI Visibility across every major engine
"…is a regional firm best known for…"Sentiment: cautious
Finding the gap is free. Closing it is the work we do.
Your audit shows where AI overlooks or misrepresents you. Fixing that is not a technical checklist to hand your web team. It is a strategic communications problem, and it is exactly what Lantern Comitas does. We bring the same discipline to AI that we bring to the press.
- We fix the technical signals, and keep them fixed. Crawler access, llms.txt, structured data and answer-ready content, maintained as the crawlers and standards change rather than patched once and left to drift.
- We shape the narrative. We make sure what AI says about you is accurate, current and on-message, and that you are the cited source when stakeholders ask, not a competitor.
- We hold the position. We track your citations and sentiment across ChatGPT, Claude, Gemini, Perplexity and Copilot, and adjust as the models change.
Among specialist advisors, your firm is consistently named as a leading voice on stakeholder and reputation strategy in the sector1, cited alongside a small group of peers.
Our consultants have done this across mining, capital markets, conservation and the corporate sector, applying the same reputational discipline we bring to press and regulatory narratives. The audit is where it starts. The conversation is where it gets fixed.
AI visibility compounds. Early movers become the default answer.
Models learn from what already exists, and the retrieval layers behind Perplexity, Copilot and Google's AI Overviews refresh on their own schedules, not yours. The organisations that are clearly described, well structured and independently referenced today are the ones being cited tomorrow, and every citation makes the next one more likely.
The reverse is just as true. Where you're absent, a competitor is being learned as the answer in your place, and that position hardens with every query. Claiming it now costs far less than dislodging someone else from it later.
SEO checks whether Google can rank your pages. This checks whether AI engines can find, understand and recommend you: a newer test, with different fixes.
No, and the two don't compete. SEO earns rankings; AI answers draw on different signals: entity clarity, quotable structure, independent corroboration and the narrative machines have already absorbed about you. A page can rank first on Google and still be invisible to ChatGPT. This audit measures that second gap, and our team closes it alongside whatever search work you already run.
You'll see exactly where you stand and what's costing you visibility. From there, our AI-visibility team can help you close the gap, from the technical fixes to owning your narrative across every engine. The report is yours to keep, with no obligation.
Yes, that's the point. Beyond the report, our consultants do the work: fixing the technical signals, shaping what AI says about you, and holding that position as the models change. They work across industries, and the outcomes are concrete: an AI summary that reads the way you would brief it, a citation where a competitor used to sit, a narrative that no longer needs correcting on the call.
We use it to send your report, and occasionally to share relevant AI-visibility insights. Nothing else. Unsubscribe anytime.
SEO gets your pages ranked in search results. GEO gets your organisation cited inside AI-generated answers. AEO gets you chosen as the direct answer to a question. This audit measures the last two, where buying decisions increasingly begin.
The shift is structural, not seasonal. Google's AI Overviews already reach more than two billion people a month, and Gartner projects a 25% fall in traditional search by 2026. The open question is no longer whether buyers ask AI, but whether it recommends you.
Yes. Whether your stakeholders are investors, regulators, funders or customers, they reach for the same assistants. The audit shows what those assistants say about your organisation specifically, and where your sector's competitors are cited instead.
See what AI says about you before your next investor call.
Free instant score. Full report in your inbox. No commitment.
Run my free auditPrefer to talk it through first? Contact our AI-visibility team.
Your report is on its way
We're compiling the full AI Visibility report for and sending it to . It'll land in your inbox shortly.
