Rank for the searches your buyers actually use, and get cited by AI.
The audit crawls and scores up to 500 pages: technical health, speed, mobile, schema, content and the searches you already appear in. You get one number for the whole site, the evidence behind it, and a plan that says what to fix first and who fixes it. The same fixes are what AI engines read before they decide whom to cite.
One audit. Every layer of your website.
- Up to 500 pages
- Technical health
- Speed & Core Web Vitals
- Mobile
- Schema & structured data
- Content quality
- Rankings & indexing
- Architecture & internal links
- Security & trust
From request to plan in three steps.
Request the audit
Give us the address, and tell us what the site is meant to be doing for you: enquiries, coverage, credibility with investors. We come back with a delivery date, and ask for read-only access to Google Search Console and Analytics so the audit runs on your own numbers instead of somebody's estimate of them. Say no and we run it without, and the report is explicit about what that limits.
We audit every layer
We crawl the site the way an engine does, rendering each page and reading what it actually returns: response codes, canonical tags, titles, headings, structured data, internal links, images, and the JavaScript that has to finish running before any of it exists. Up to 500 pages. Then a person reads the findings. Any tool can produce a list of everything wrong with a website. Deciding which of it matters to your business is the work.
You get the plan
A report with a score, and a plan in the order the work should happen. Every line names the pages it affects, the evidence behind it and what changes once it is fixed, so nobody has to take a finding on trust. Every line also names an owner: the things your team can change this afternoon, and the shorter list your developer needs a ticket for. Then we walk it through on a call, with your developer on the line if that helps.
One score. Every issue. A plan in priority order.
One number for the whole site, out of 100, and underneath it the score for each area with the evidence that produced it. Then every finding becomes a task, ordered by what it pays back against what it costs to do, so the first hour of work is the most valuable one.
The score is the average of the areas beneath it, so it cannot flatter you. It is also not the point. Two sites can score the same and need entirely different work: one is slow, the other is missing from half the searches it should own. What you act on is the spread, and the plan starts where the drag is heaviest.
Inside the document // six parts
The score and the spread
One number for the whole site, out of 100, built as the exact average of the area scores beneath it. Beside the number, the spread: which areas hold you up and which drag you down. This is the page to put in front of a board, and it reads in one glance.
Findings by area
Eight chapters, one for each area we check, each opening with its score and what moved it. Every finding names the pages it affects, so a slow template arrives as a list of URLs rather than a theme.
The evidence
The data behind every claim: crawl output, response codes, field measurements, screenshots where the problem is visible. If the report says a page is invisible to engines, it shows you exactly why.
The action plan
Every finding restated as a task, ordered by what it pays back against the effort it takes. The top of the list is deliberately short: the fixes that move the score most, ahead of the long tail.
Owners and handover
Every line carries an owner. Titles, copy and internal links are marked for your team and need no release. Redirects, scripts, schema and headers are marked for your developer, written to paste straight into tickets.
The walkthrough
A call once you have read it: the plan in order, your developer's questions answered directly. After that the document stands on its own, without us in the room. No dashboard, no seat licence, nothing that expires.
What we check.
An SEO and website audit is a full inspection of everything that decides whether a search engine can reach your pages, understand them and put them in front of someone. We score eight areas, from server to sentence, and each one carries its own number so that nothing hides inside an average.
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Technical health
01A page a crawler cannot reach does not rank, however good it is. We read your robots.txt and XML sitemaps against what the crawler actually finds, follow every redirect chain to wherever it ends, and list the pages returning errors, the pages quietly set to noindex, and the pages competing with each other under the same canonical tag.
- robots.txt
- XML sitemaps
- redirect chains
- canonicals
- noindex
- response codes
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Speed & Core Web Vitals
02Slow pages lose people before they read a word, and Google measures the loss. Its three Core Web Vitals set the bar: Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift under 0.1. We report your own field data against each of them, then name what is eating the time, which is almost always oversized images, third-party tags and scripts that block everything else from rendering.
- LCP < 2.5s
- INP < 200ms
- CLS < 0.1
- field data
- render-blocking scripts
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Mobile experience
03Google indexes the mobile version of a site, so the mobile page is the page that ranks, whatever the desktop one looks like. We check that it carries the same content rather than a trimmed version of it, that tap targets and type hold up at real sizes in real hands, and that nothing you need read is sitting behind an interstitial.
- content parity
- tap targets
- type sizes
- interstitials
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Schema & structured data
04Structured data is how you tell an engine what it is looking at, rather than hoping it works the answer out. We check what you have against the Schema.org vocabulary and Google's own requirements, then list what is missing. For a professional firm that usually means Organization, Person for the people who carry the reputation, Article on published work, FAQPage where you answer real questions, and BreadcrumbList so the shape of the site is legible.
- Organization
- Person
- Article
- FAQPage
- BreadcrumbList
- validation
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Content quality
05Buyers arrive with a question, and the page either answers it or sends them back to the results. We read the pages that matter against what those buyers actually type, and flag the three failures that cost most: pages too thin to answer anything, several pages competing for the same search, and pages that say what you do without ever showing that you have done it.
- thin pages
- competing pages
- buyer questions
- shown expertise
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Rankings & search data
06Your Search Console already knows which searches you win, which you appear in and lose, and which you never enter. We pull impressions, clicks and average position by query and by page, then pull those two problems apart. Where you rank but nobody clicks is usually a title and description your team can rewrite this week. Where you never appear at all is a content gap, and it tells you what to write next.
- impressions
- clicks
- average position
- query gaps
- Search Console
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Architecture & internal links
07The work you are proudest of is often the hardest to reach. We map how many clicks it takes to get to each page from the homepage, find the pages nothing links to at all, and check that your best case studies are not sitting four levels down with a single link pointing at them.
- crawl depth
- orphan pages
- internal links
- URL structure
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Security & trust basics
08Engines and buyers make much the same judgement about a site that reads as anonymous. We confirm HTTPS is enforced across the whole site rather than only the homepage, check the security headers browsers look for, and flag mixed content, certificates near expiry, and the missing company details, named authors and contact routes that make an organisation look as though it would rather not be found.
- HTTPS
- security headers
- mixed content
- certificates
- contact details
Priority in the action plan is decided separately from the scores: a finding rises up the list when the fix is cheap and the pages it affects earn you business. That is how a low score in one area becomes a short, ordered list of work rather than a verdict.
Fix it once. Win in search and in AI answers.
AI engines read the same web Google ranks. The crawl access, structured data and plain writing this audit repairs are exactly what they look for, so every fix you make counts twice: once in search, once in AI answers.
The overlap is mechanical, not marketing. An AI answer is built out of pages a crawler could fetch, parse and trust. If your robots.txt turns that crawler away, if the words only exist once JavaScript has run, or if no page states plainly who you are and what you do, you are absent from the answer for the same reason you are absent from the results. Repair the foundation once and you come back into view in both places.
Two ways to act on it
Underperformance compounds quietly.
Pages that rank collect the clicks, links and mentions that keep them ranking. Every month a fault goes unfound the gap widens, and it is whoever sits above you doing the collecting.
Most of these faults take an afternoon to put right and months to recover the ground they cost, and the recovery starts the day somebody finds them.
Faults enter at moments of change: a redesign, a platform move, a batch of new pages. Each one changes what engines are shown, and usually nobody is assigned to check the after state. An audit draws a line under today, so whatever breaks next has a baseline to show up against.
01What is an SEO and website audit?
An SEO and website audit is a full inspection of everything that decides whether a search engine can reach your pages, understand them and rank them. Ours crawls up to 500 pages and scores eight areas: technical health, speed and Core Web Vitals, mobile experience, schema and structured data, content quality, rankings and search data, site architecture and internal links, and security and trust basics. It ends with a health score out of 100 and an action plan in priority order, with an owner against every line.
02What does the audit cover?
Technical health (crawlability, indexing, redirects, broken links, sitemaps), speed and Core Web Vitals, mobile experience, schema and structured data, content quality, rankings and search data, site architecture and internal links, and security and trust basics. Up to 500 pages are crawled. If your site runs larger than that, we agree which sections matter most before we start, so the crawl goes on the pages that earn you business.
03How long does the audit take?
Days, not weeks. The exact delivery date depends on the size of your site and is confirmed when you request the audit. Most of that time is the crawl and the specialist read rather than scheduling, and the walkthrough call is booked for whenever suits you once the report has landed.
04What do you need from us?
Your website address, and ideally read-only access to Google Search Console and Analytics so the audit runs on your real search data rather than somebody's estimate of it. Both can be revoked the day the report lands.
05How is this different from a free SEO checker?
A free checker grades one page against a fixed list and returns a number. This audit crawls the whole site, reads your own Search Console data, and has a specialist decide which findings matter for your business and in what order. A free tool will tell you a page is slow. It will not tell you whether that page is worth your developer's time.
06Who acts on the report, our team or our developer?
Both, and the plan says which is which. Every line in the action plan carries an owner. Title tags, headings, page copy and internal links are marked for your team and need no deployment. Render-blocking scripts, redirects, schema and server headers are marked for your developer and usually go in as one ticket. Splitting the list this way is what stops an audit sitting in an inbox waiting for a technical resource.
07How is this different from the free AI Visibility Audit?
The free AI Visibility Audit is an instant, automated read of how AI engines see you. The SEO & Website Audit is a full, senior-delivered audit of the whole site: up to 500 pages crawled, every layer checked, with a prioritised action plan and a call to walk it through. One is an instant snapshot; this one is the full inspection with the repair list.
08Can you fix the issues too?
Yes, if you want us to, and there is no obligation. The action plan is written in plain English so any competent team can execute it. Many clients hand the developer list to their own team and ask us to carry the content and visibility work.
09Will the audit help our AI visibility?
Yes. SEO is the foundation that GEO and AEO, the work of getting your brand cited in AI answers, build on. The crawl access, structured data and clear content that search engines reward are exactly what AI engines read when they decide whom to cite.
10How often should a website be audited?
Once a year for a settled site, and after anything that changes what search engines see: a redesign, a move to a new platform, a domain change, or a large batch of new pages. Between audits the habit worth keeping is watching Search Console for pages dropping out of the index, rather than waiting for the traffic to fall and working backwards.
Know exactly what to fix first.
Give us the address. The report lands in days, and every finding arrives with its fix and the name of whoever should make it.
