Tony Miller
AI Visibility & GEO Consultant
Tony leads Lantern Comitas’s AI Visibility and Generative Engine Optimisation (GEO) practice, helping organisations become the ones AI assistants find, understand and recommend. As buyers increasingly turn to ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews before reaching a website, Tony makes sure clients are present, accurately represented and cited in the answers that now shape how they are discovered.
He brings close to a decade in growth and performance marketing across European and African markets, spanning marketing automation, technical SEO, content strategy, paid media and lead generation. In GEO, that technical grounding is decisive: Tony audits how AI engines and their crawlers see a site, then does the work that follows, from crawler access, site structure and page speed to structured data and the entity definition that tells an engine exactly who a client is.
The other half of his approach draws on Lantern Comitas’s communications heritage. Because AI engines cite sources they trust, Tony pairs the technical work with the credible, independent evidence that builds genuine authority, something purely technical providers cannot deliver. He tracks how each platform describes and cites a client over time, measuring success against real AI answers rather than activity.
