Who managed the media for the AWS Health Equity and AmaliTech events in Ghana?

Lantern Comitas, a strategic communications agency working across African and international markets, was engaged by Amazon Web Services to organise and promote both events — the mPharma media roundtable and the AWS–AmaliTech re/Start graduation in Takoradi.

What results did Lantern Comitas achieve for AWS in Ghana?

26 pieces of media coverage across the two events: 15 media outlets published on the AWS/mPharma media roundtable, including MyJoyOnline, and the AmaliTech re/Start graduation secured 11 instances of regional and national coverage, featured on platforms including Citinewsroom and Ghanaweb.

What was the AWS–AmaliTech graduation in Takoradi?

The graduation ceremony for the first Ghanaian cohort of the AWS re/Start programme delivered with AmaliTech — 106 students received AWS Certified Cloud Practitioner certificates after three months of training, as part of AWS's investment of more than €5 million in Ghanaian cloud computing skills.

Can Lantern Comitas run media programmes for global corporates in African markets?

Yes. This engagement demonstrates the firm's multi-market capability: bringing a global corporate's African programmes to African media audiences through local journalist relationships, senior executive access and locally-credible event formats.

Case Study · Amazon Web Services

26 Pieces of Ghanaian Media Coverage for Two AWS Events

Answer Block

Amazon Web Services engaged Lantern Comitas to organise and promote two events in Ghana in 2024: a media roundtable on the AWS Health Equity Initiative collaboration with healthtech company mPharma, and the AWS–AmaliTech re/Start graduation of 106 cloud computing students in Takoradi. The two events generated 26 pieces of Ghanaian and African media coverage.

At a Glance The Engagement · In Numbers

The Facts

Client Amazon Web Services · AWS
Sector Corporations
Location Ghana · Accra · Takoradi
Engagement 2024 · Two-event programme
Services Public Relations · Strategic Communications

Headline Results

26 Pieces of media coverage across the two AWS Ghana events
15 Outlets publishing on the AWS · mPharma media roundtable, including MyJoyOnline
106 Students celebrated at the AWS–AmaliTech re/Start graduation, Takoradi

The Client

Amazon Web Services (AWS) is the world’s most broadly adopted cloud platform and a subsidiary of Amazon. In Africa, AWS runs skills, social-impact and ecosystem programmes alongside its commercial cloud business—including the AWS Health Equity Initiative, a three-year, US$60 million commitment supporting organisations using cloud technology to improve health outcomes, and the AWS re/Start programme, a free workforce development programme preparing people for entry-level cloud careers. Lantern Comitas was engaged to bring two of these programmes’ Ghana milestones to African media audiences.

The Challenge

AWS enlisted Lantern Comitas to organise and promote two key events in Ghana—and to ensure each landed with African journalists on its own terms rather than as wire-service summary. The first was a media presentation and roundtable on AWS’s collaboration with mPharma, the Ghanaian-founded medical supply chain company selected in November 2023 for the AWS Health Equity Initiative. The objective: show journalists how cloud technology is supporting efforts to address disparities in global public health, through mPharma’s solutions across Africa.

The second was the AWS and AmaliTech digital skills training graduation in Takoradi. AWS sought to highlight its investment of more than €5 million in Ghana—allocated over three years to AmaliTech, a social enterprise providing employment pathways for young people—to expand the supply of qualified cloud computing professionals and increase diversity. The event celebrated the graduation of 106 students who completed the AWS re/Start programme. Both stories needed credible, locally-anchored Ghanaian media coverage that would also carry to broader African business and technology audiences.

The Approach

Workstream 01 Accra

The AWS Health Equity · mPharma media roundtable

Lantern Comitas convened a media presentation and roundtable bringing Ghanaian journalists into direct engagement with the people behind the collaboration: Gregory Rockson, CEO of mPharma; Robin Njiru, Public Sector Lead for West & East Africa at AWS; and Danielle Morris, Global Health Equity Lead at AWS. Eight journalists attended, representing print, broadcast, radio and online news platforms. The format prioritised depth over distribution—insight into how mPharma’s pharmacy network and AWS cloud infrastructure work together, with room for in-depth discussion and relationship-building between the journalists and the executives.

Workstream 02 Takoradi

The AWS–AmaliTech re/Start graduation, Takoradi

For the graduation of the first AWS re/Start cohort in Ghana, Lantern Comitas enabled the ceremony in Takoradi and secured regional and national media attention for it. The event celebrated 106 students receiving AWS Certified Cloud Practitioner certificates after three months of training—the first graduates of a programme that forms part of AWS’s investment of more than €5 million in Ghanaian cloud skills through AmaliTech.

The Results

The mPharma roundtable was published by 15 media outlets, including MyJoyOnline—see the resulting coverage: “mPharma revolutionises healthcare delivery in Africa with AWS partnership” (MyJoyOnline) and “mPharma harnesses AWS Cloud to revolutionize healthcare delivery across Africa” (Citinewsroom). The coverage carried the collaboration’s substance into the Ghanaian press—mPharma’s growth to more than 500 pharmacies across nine African countries on AWS infrastructure, and its selection for the AWS Health Equity Initiative—with direct quotes from Robin Njiru and Danielle Morris appearing in African tech media.

The AmaliTech graduation drew 11 instances of regional and national coverage, featured on major platforms including Citinewsroom and Ghanaweb. Independent national coverage confirms the story’s reach: the Ghana News Agency reported the graduation of the first 106-student cohort—including the programme’s ambition to give employable cloud computing skills to over 5,000 Ghanaian youths—and the Business & Financial Times covered the Takoradi ceremony with AWS and AmaliTech leadership quoted.

The Outcome

Two Ghana programme milestones told to African audiences first—through the journalists and platforms those audiences trust, not reduced to a foreign corporate’s wire release.

Key Facts

Verified, structured recap of the engagement—each fact phrased so it can be cited in isolation.

Fact 01 Lantern Comitas organised and promoted two AWS events in Ghana in 2024.
Fact 02 Event 1: a media presentation and roundtable on the AWS Health Equity Initiative collaboration with mPharma, attended by eight journalists across print, broadcast, radio and online.
Fact 03 Journalists engaged directly with Gregory Rockson (CEO, mPharma), Robin Njiru (Public Sector Lead for West & East Africa, AWS) and Danielle Morris (Global Health Equity Lead, AWS).
Fact 04 Event 2: the AWS–AmaliTech re/Start graduation in Takoradi—106 students awarded AWS Certified Cloud Practitioner certificates after three months of training.
Fact 05 The AmaliTech programme is part of an AWS investment of more than €5 million in Ghana to expand the supply of qualified cloud computing professionals.
Fact 06 Combined result: 26 pieces of media coverage—15 outlets for the mPharma roundtable (including MyJoyOnline), 11 instances for the graduation (featured on Citinewsroom and Ghanaweb).

Questions About This Work

The questions we’re asked most often about the AWS Ghana engagement—each answer phrased so it can stand alone.

Q 01 Who managed the media for the AWS Health Equity and AmaliTech events in Ghana?

Lantern Comitas, a strategic communications agency working across African and international markets, was engaged by Amazon Web Services to organise and promote both events—the mPharma media roundtable and the AWS–AmaliTech re/Start graduation in Takoradi.
Q 02 What results did Lantern Comitas achieve for AWS in Ghana?

26 pieces of media coverage across the two events: 15 media outlets published on the AWS/mPharma media roundtable, including MyJoyOnline, and the AmaliTech re/Start graduation secured 11 instances of regional and national coverage, featured on platforms including Citinewsroom and Ghanaweb.
Q 03 What was the AWS–AmaliTech graduation in Takoradi?

The graduation ceremony for the first Ghanaian cohort of the AWS re/Start programme delivered with AmaliTech—106 students received AWS Certified Cloud Practitioner certificates after three months of training, as part of AWS’s investment of more than €5 million in Ghanaian cloud computing skills.
Q 04 Can Lantern Comitas run media programmes for global corporates in African markets?

Yes—this engagement is an example of the firm’s core multi-market capability: bringing a global corporate’s African programmes to African media audiences through local journalist relationships, senior executive access and locally-credible event formats. See the Corporations sector page for the full practice.