Corporate communications has moved well beyond the press release calendar.
The companies that price IPOs at the top of the range, attract long-only institutional shareholders, secure operating licences in difficult jurisdictions, win senior leadership talent against competing offers and command premium valuation multiples against peer sets do so partly because the corporate story has been built, told and held with discipline across every market the business operates in. The corporate communications function that supports this is now a strategic capability with measurable effects on the cost of capital, the talent the business can attract, the customers it can win and the operating environment it can hold.
That capability has also become structurally harder to deliver across markets. Stories travel faster, audiences fragment across more platforms, multi-jurisdiction disclosure regimes compress the window on consequential announcements, and the corporate narrative that lands cleanly in London does not always land cleanly in Frankfurt, Nairobi or New York.
The function that carries all of this—the offensive work of building reputation and the disciplined work of holding it when reputation comes under pressure—needs to be senior-led and multi-market by design. The agency model most multi-region corporates inherited, with strong London delivery and partner networks filling the rest, was built for neither.