Public Relations Built by Former Journalists, for Tier-One Coverage
Strategic media relations and press engagement across UK, European and African outlets. Our PR team’s journalist backgrounds translate into consistent tier-one coverage in the publications that move markets, shape policy and influence the stakeholders that matter to your business.
Publications We’ve Placed Clients In
The difference is sitting on the other side of the inbox
Most PR agencies tell you they have media relationships. We were the journalists those relationships were with — foreign correspondents, editors, bureau chiefs.
Most PR agencies will tell you they have media relationships. What they actually have is a contacts database and a junior account executive sending pitches into the void. The difference between a press release that lands and one that gets deleted unread isn’t the quality of the writing — it’s whether the person sending it has ever sat on the other side of the inbox.
The difference between a press release that lands and one that gets deleted unread is whether the person sending it has ever sat on the other side of the inbox.
Lantern Comitas was founded by former foreign correspondents. Our senior advisors have written for the publications they now place clients in. They’ve filed from African capitals, sat in editorial conferences, and made the decisions about which stories run and which don’t. That changes how the work gets done. When a Lantern Comitas advisor calls a journalist, the journalist usually picks up — because we know what they need, when they need it, and what makes a story worth their byline.
By Lantern Comitas senior counsel
Six PR disciplines, applied by senior hands
Public relations at Lantern Comitas isn’t a single service — it’s a discipline applied across six interconnected areas. Most clients use them in combination; some focus on one.
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Media Relations
The core work: building relationships with the journalists who cover your sector, pitching stories that actually run, and protecting access when those relationships are tested. Sustained coverage in tier-one outlets, not one-off mentions in trade press.
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Press Office
A retained press office handling inbound media enquiries on your behalf — drafting statements, briefing journalists, managing announcements, and ensuring every interaction with the press strengthens rather than dilutes your reputation.
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Spokesperson Training
Preparing your CEO, chair, subject-matter experts and senior managers for media interviews and on-record engagement. Run by advisors who have conducted these interviews from both sides — and know exactly where they go wrong.
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Announcement Strategy
Engineering the launch, listing, partnership, deal or campaign announcement that you have one chance to land. Embargo strategy, exclusives, paired interviews, and the editorial logic that determines whether your news leads or gets buried.
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Op-Ed & Bylined Content
Placing CEO commentary, expert analysis and opinion pieces in the publications that matter — written in the voice and register each outlet expects, and pitched through the right editor at the right time.
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Awards & Recognition
Identifying, building and submitting the awards entries that strengthen your client and investor narratives. Tier-one industry awards (SABRE, PRovoke EMEA, PRCA, sector-specific) handled end-to-end.
Where the editors know us by name
We don’t pitch across every sector. Our journalist networks are deepest in the industries we cover most consistently — where the trade press calls us first.
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Sector 01
Critical Minerals & Mining
Tier-one PR for cobalt, copper, lithium and rare earth producers, industry associations and trade bodies. Deep networks at FT, Mining Journal, S&P Global, Reuters Commodities and African business press.
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Sector 02
Conservation & Wildlife
PR for conservancies, wildlife trusts and environmental NGOs. Coverage placed in The Guardian, BBC, Bloomberg Green, National Geographic and global travel and conservation press.
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Sector 03
Corporations
Strategic corporate PR for listed and pre-IPO companies, investment firms and corporate groups across EMEA. Tier-one business and financial press relationships.
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Sector 04
Capital Markets & IPO
IPO communications, financial PR and investor-facing media engagement. Active relationships across FT, Bloomberg, Reuters, Wall Street Journal and specialist equity research press.
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A four-stage process built around how journalists work
Every PR engagement follows a disciplined four-stage process — built around how journalists actually work, not how PR agencies wish they did.
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Map
We map the journalists, editors and outlets who actually cover your sector and your stakeholders. Not a database export — a hand-built target list informed by who’s writing what, where their interests are heading, and who they trust as a source.
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Build
We build the materials and relationships before the news cycle needs them. Holding statements, narrative documents, briefing notes and background interviews with key journalists — so when a story breaks, the groundwork is already done.
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Engage
Disciplined ongoing engagement: pitching the right stories to the right journalists at the right moments, managing inbound enquiries, supporting interviews and announcements, and protecting access when relationships are tested.
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Report
Monthly reporting on coverage, share of voice, message penetration, sentiment and the specific journalists and outlets that have engaged with your narrative. Strategy reviewed quarterly so the plan adapts to changes in editorial appetite and your business.
Coverage that moves the needle
Three examples of disciplined PR translating into the kind of coverage that actually moves the needle — from sustained thought leadership to single-day global embargo launches.
1,000+ news reports across two years of sustained coverage
A multi-year media engagement strategy that established Heifer Africa as a leading voice on agritech and smallholder farming — amplifying their presence at the African Food Systems Forum, AFSIC London and AWIEF Cape Town.
Read the story
26 pieces of coverage across two flagship Africa announcements
Two high-stakes story launches on the African continent — AWS’s Health Equity partnership with mPharma, and a €5 million cloud computing training investment in Ghana. Coverage secured across MyJoyOnline, Citinewsroom, Ghanaweb and beyond.
Read the story
A historic rhino translocation, told to the world on cue
Managing a strict global media embargo across governments, communities and stakeholders for the return of 21 critically endangered black rhinos to Loisaba after 50 years. The story broke simultaneously in The Times, Bloomberg and The Guardian.
Read the storyReady to be next
Want coverage like this for your organisation?
Whether you’re preparing for a major announcement, building a sustained media presence or simply tired of PR that doesn’t land — let’s talk about what your organisation actually needs.
Book a Discovery CallCoverage clients had been trying to land for years
From a senior communications leader at a client where media coverage was the primary deliverable — in their own words.
Lantern Comitas helped us land coverage we’d been trying to get for years. They understood our story, knew exactly which journalists to take it to, and managed the embargo flawlessly. The difference between them and a typical PR agency is that they think like editors, not press officers.
Questions we answer
The questions we hear most often from communications directors, founders and boards considering a PR partner. If yours isn’t here, ask us directly.
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What does a PR agency actually do?
A PR (public relations) agency manages how your organisation is talked about in the press, online and across the channels that influence your stakeholders. The core work is media relations — building relationships with journalists, pitching stories that get published, managing announcements, handling press enquiries and protecting your reputation when it comes under pressure. Lantern Comitas’s PR practice covers media relations, press office, spokesperson training, announcement strategy, op-ed placement, and awards.
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How is Lantern Comitas different from other PR agencies?
Most PR agencies are staffed by professional PRs. We’re staffed by former journalists. Our senior advisors have written for the FT, BBC, Reuters and Bloomberg — they’ve sat in editorial conferences and made decisions about what gets covered. That changes the conversation when we pitch on your behalf. We also work as a boutique, which means every account is led by a senior advisor with 20+ years of experience, not by a junior account executive.
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What kind of media coverage can you actually deliver?
We’ve placed clients in the Financial Times, Wall Street Journal, BBC, Reuters, Bloomberg, Sky News, The Guardian, The Times, CNBC, BBC World Service and across tier-one African and European business press. We won’t promise specific outlets in a pitch — no honest agency will — but our track record across mining, conservation, capital markets and corporate clients speaks for itself.
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Do you work across UK, European and African media?
Yes. The UK is our home market, but a significant portion of our work is European and African. Our advisors have lived and worked across the continent, and we have active journalist relationships in Kenya, Ghana, Tanzania, South Africa, the DRC and across continental European markets. For multi-region campaigns, we coordinate timing, messaging and translations to land coordinated coverage across multiple territories.
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How long does a PR retainer typically run?
Most clients work with us on multi-month or annual retainers — long enough for relationships to compound and stories to land. We also handle one-off projects (IPO communications, major announcements, crisis support) on a project basis. Genuine PR results take time; relationships are built over quarters, not weeks.
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Do you handle crisis PR?
Yes — crisis communications is a separate practice covered in detail on its own page, but it overlaps closely with ongoing PR work. If you’re an existing PR client, crisis support is built into your retainer. If you’re not, we offer dedicated crisis response engagements with senior advisors on call.
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How do you measure PR success?
We agree the measurement framework before work begins. Standard metrics include: quantity of coverage, quality of coverage (tier-one vs. trade vs. regional), share of voice against named competitors, message penetration (whether your core narrative is being picked up), sentiment analysis, and specific outlet placements achieved. You receive a monthly written report; the strategy is reviewed quarterly.
Have a question we haven’t answered? We respond to every enquiry within 24 hours — a senior consultant, not an inbox.
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