Technology Communications and Adoption Advisory for Complex Sectors

The communications, reputation and adoption layer around technology — not the technology itself. The practice covers technology narrative and positioning, AI communications and advisory, transformation communications, tech-sector media relations, investor and analyst engagement for tech stories, and reputational risk in technology. We are a communications consultancy, not a technology consultancy or implementation partner.

Most tech PR agencies are tech-fluent but sector-naïve. They can explain AI but do not understand mining, conservation, capital markets or the regulatory environments their clients operate in. Lantern Comitas brings sector knowledge to a technology brief. We know how a cobalt traceability story should sound to a mining journalist, how a conservation tech announcement should be positioned with donors and governments, and how an AI strategy should be framed for investors who have seen too many AI claims fall apart. The tech is the subject. The sector is the context. Both matter.

We do not implement technology, write code, deploy systems or provide IT consulting. Our work begins where technology decisions have been made and stakeholders need to be brought along — and where the way the technology is communicated determines whether it succeeds reputationally and commercially. For implementation work, we collaborate with your internal teams or your chosen technology partners.

Yes — AI communications is one of our core capabilities. We help organisations talk about AI adoption credibly: the upside narrative for investors and customers, the defensive narrative for regulators and employees, the internal change narrative for affected teams, and the rapid response capability for when AI-related reputational events occur. We help organisations avoid both overclaiming (AI-washing that journalists will see through) and underclaiming (failing to get credit for genuine technical capability).

We apply technology communications work in the sectors where we have genuine ground knowledge — critical minerals and mining, conservation and wildlife, listed and pre-IPO corporations, and capital markets. We do not take technology briefs in sectors where we cannot bring sector expertise alongside communications expertise.

Yes. Our technology practice overlaps closely with our Capital Markets & IPO work. We support tech IPO communications, growth-stage narrative development, equity story translation for non-technical investors, and engagement with technical analysts and ecosystem voices. Led by senior advisors with capital markets experience as well as technology fluency.

Measurement is agreed before work begins. Standard metrics include tier-one and sector-specific media coverage, share of voice against named competitors, message penetration (whether the core technology narrative is showing up in coverage and stakeholder conversations), sentiment, and — for transformation and adoption engagements — internal indicators such as employee survey shifts and stakeholder perception. For IPO and fundraise work, we measure investor narrative resonance and analyst note quality. Reporting is monthly with quarterly strategic review.