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The requirement

AWS enlisted Lantern Comitas to organize and promote two key events:

A media presentation and roundtable regarding a collaboration with the medical supply chain startup mPharma.
The AWS and AmaliTech digital skills training in Ghana.

Media Presentation and Roundtable

The primary objective was to highlight AWS' dedication to enabling social impact, particularly in the health sector. In this case through mPharma’s solutions across Africa and the AWS Health Equity Initiative. The event provided journalists with insights into how cloud technology is supporting efforts to address disparities in global public health.

AWS and AmaliTech digital skills training

AWS sought to highlight its investment of more than EUR€5 million in Ghana to expand the supply of qualified professionals in cloud computing and increase diversity. This investment helped AmaliTech, a social enterprise that provides employment pathways for young people in Ghana. The event celebrate the graduation of 106 students who completed the AWS re/Start program, an initiative that helps individuals build cloud computing skills and connects learners with employment opportunities.

The results

AWS mPharma Media Presentation and Roundtable

Eight journalists from various media outlets attended, representing print, broadcast, radio, and online news platforms. During the event, journalists engaged with key representatives, including:

Gregory Rockson, CEO of mPharma
Robin Njiru, Public Sector Lead for West & East Africa at AWS
Danielle Morris, Global Health Equity Lead at AWS

The event facilitated insightful discussions and further opportunities for in-depth discussions and relationship-building. The event garnered significant attention and was published in fifteen media outlets, including MyJoyOnline.

AWS AmaliTech re/Start Graduation Coverage

Lantern Comitas successfully enabled the graduation in Takoradi. The ceremony celebrated the achievements of 106 students who received AWS Certified Cloud Practitioner certificates after three months of training. The event drew regional and national media attention, securing 11 instances of coverage. Notably, the event was featured on major platforms such as Citinewsroom and Ghanaweb.