The leading professional body for the cobalt industry was looking to raise their search engine ranking. Although the Cobalt Institute has world leading experts on the challenges facing the cobalt industry value chain, their insights were being overlooked as they were on page 3 of Google search results on ‘cobalt industry’. The ask was to make their brand more visible to casual researchers who were reading about cobalt online.
After just one month of working together, the Institute’s SEO ranking improved significantly - from page 3 of Google Search results to page 1 when people searched in the UK and other key markets, from over 70 million search results for specific keywords. More widely, the partnership with this client has resulted in their experts being used more frequently in mainstream and specialist news, commenting on the vital role of cobalt in creating a net zero economy.